The clothing racks weaved all around the store’s interiors with an open top and bottom shelving to feature a full outfit from handbags and shoes to complement a dress.
dress to impress
A Walk-in closet experience
It should be possible to experience fashion with all of our senses in a local retail outlet. This is something Only Luxury Collection, a fashion retail store is firmly convinced.
CAD Associates redesigned Only Luxury Collection, located in Parkway Parade Mall in the heart of Singapore’s East Coast, to reflect the fashion collective’s updated brand and high quality merchandise.
In the fashion retail store, customers can be inspired and enjoy a one-to-one attention by personable sales assistants in times of increasing online sales. The heart of the store lies in a central island which has been carefully crafted to fit an accessories and clothing showcase. The innovative concept is rounded off by transforming sales areas into “curated” art exhibitions around the store.
The design team transformed the store’s entire volume into a single and customisable display much like a walk-in wardrobe. The unified metal system weaves its way around the store integrating lighting, walls, ceiling and merchandising fixtures, providing areas for dense merchandise and moments for curated visual vignettes. CAD Associates designed the flexible system to address the requirements of seasonal clothing sales in which the bespoke merchandising system can be reconfigured in tandem with new collections.
“The unified metal system weaves its way around the store integrating lighting, walls, ceiling and merchandising fixtures, providing areas for dense merchandise and moments for curated visual vignettes.”
Harmonious, inviting and fresh; the store features warm wood tones, a lacquered island showcase, feature wall and brass clothing racks. Walls and flooring are in a neutral colour theme from cool grays to earthy tones to complement the dark fixtures.
Tradition Meets Modernity
The design approach is consistent with that of the store’s – elegant, modern and luxurious. The store’s frontage is decidedly recessed for a more exclusive ambience. All around wood cladding marked the entrance enticing shoppers with an exclusive retail experience.
The other half of the storefront is devoted to showcasing the latest merchandise. Clothing and footwear are tastefully presented against an Oriental screen which offers a peak into the store through its hollowed lattices. Set in a lacquered surface, the feature wall lends a sophisticated edge to the store’s theme.